# Whali - Full Product Reference

> Whali is an AI-powered job search platform built for students, graduates, and early-career professionals. It combines a live early-career job board, one-click CVs and cover letters tailored to each posting, and hyper-personalized cold emails to the recruiters behind every role, with automated follow-up sequences - helping users land internships, apprenticeships, and graduate roles, or grow their professional network at scale.

## Website
- https://whali.com
- Blog: https://whali.com/blog
- Pricing: https://whali.com/pricing

## How Whali Works

1. Upload your CV. Whali extracts your education, experience, and skills to personalize every email you send.
2. Search for companies and contacts on the Connect tab of the Network page. Filter over 275 million professional profiles by industry, company size, location, revenue, funding round, headcount growth, and open positions across 25+ countries.
3. Select leads. Whali deeply enriches each contact at the individual level, analyzing their education history, full career trajectory, recent social media posts, and the content they interact with, combined with company research and industry analysis.
4. Review AI-generated emails. Each email references specific details about the recipient, so it reads like a hand-written message, not a template. You review and approve every email before it sends.
5. Send and track. Connect your Gmail or Outlook via secure OAuth. Whali sends from your own email address, tracks opens, clicks, and replies in real time, and automatically schedules follow-up sequences.

## Detailed Feature Breakdown

### AI Email Generation
Creates personalized cold emails using AI, referencing the recipient's LinkedIn activity, career history, and company news. Every email is unique to the recipient. The AI adapts tone and content based on your outreach intent (coffee chat, internship application, networking, graduate role, etc.).

### Deep Lead Enrichment
Builds the most detailed lead profiles in the market. For every contact, Whali analyzes their education history, full career trajectory, recent social media posts, and content they engage with, then layers on detailed company research and industry analysis. The output is a comprehensive personalization report that captures who the person is professionally, what they care about, and what will resonate with them. Most cold email tools personalize by company name and job title. Whali personalizes by person.

### Automated Follow-ups
Multi-step follow-up sequences that dramatically increase reply rates. Users see up to 34% reply rates on followed-up emails. Follow-ups are a core part of the platform, not an add-on. The system automatically schedules and sends follow-ups based on recipient behavior (no reply, opened but no reply, etc.).

### Connect (Lead Generation)
Connect is the first tab of the Network page, alongside My Leads and the Inbox, and is where users build their outreach list. Search and filter over 275 million professional profiles across 25+ countries. Filter by industry, company size, location, revenue, latest funding round, headcount growth, and number of open positions. Covers every sector: finance, consulting, marketing, tech, industry, luxury, audit, biotech, private equity, venture capital, and more.

### Early-Career Job Board and Personalised Hiring Strip
A built-in job board of live internships, spring weeks, off-cycle roles, placements and graduate schemes, refreshed hourly from company career sites across 7 markets (United Kingdom, Ireland, United States, Canada, Australia, New Zealand, Singapore), with a curated universe of over 1,100 tracked employers spanning finance, consulting, tech, law and more. The dashboard opens with a personalised "Hiring now" strip: companies currently hiring, matched to the user's location, sector and target programme (inferred from their outreach activity and profile, adjustable in one click), with application deadlines and each firm's latest relevant opening. The Job board opens on a For you feed: every role scored out of 100 against the user's profile (skills, stage and programme, location, sector, degree asked for, and right to work), with the reasons and gaps shown on each card, a labelled next-best block when exact targets run thin, and a full-height profile panel with the user's CV and LinkedIn one click away, a readiness score that names the single most useful thing to add next, and the saved targets the feed is filtered by. Every job links to the recruiters and team members behind it, so users can pair applications with direct cold outreach - the combination that gets early-career candidates noticed.

### Ask Whali, the Application Agent
Every job page carries Ask Whali, a conversational agent pointed at that one application. It reads the advert, the employer's data, the user's match breakdown and profile, and the state of the application, then answers questions in a few sentences, explains the score from its six checks, recommends the next step, looks up recruiters and hiring managers at the employer, and keeps the tracker current (status, a next step with its date, notes). Anything that costs credits is proposed as an offer card with the price and the user's balance, and only a tap runs it: a tailored CV or cover letter (5 credits each), answers to a set of up to eight pasted application questions written from the user's own profile (3), an interview pack with likely questions, answer outlines, questions to ask and talking points (5), or an email draft to a researched person that waits in the Inbox (3). Ask Whali never applies, submits or sends on the user's behalf. Conversations are stored with the application.

### Tailored Applications and Application Tracking
For any job posting on the board, one click generates application documents tailored to that exact role: a CV rewritten around what the employer asks for, plus a cover letter written for the specific position, both downloadable as PDFs. Every saved role then moves through a single application pipeline (saved, applied, contacted, interview, offer, closed) on the Job board's My applications tab, so users always know where each application stands. Replies from recruiters land in a unified inbox, the Inbox tab of the Network page, across all connected mailboxes, matched to the right contact and company with full conversation history.

### CV/Resume Parsing
Upload your CV in PDF format. Whali extracts structured data including education, work experience, skills, and interests. This data is used to personalize every email, creating natural connections between your background and the recipient's profile.

### Email Integration
Connect Gmail or Outlook via secure OAuth. Whali never sees your password or reads your inbox. All emails send from your own address. Built-in sending limits and staggered delivery protect your sender reputation.

### Email Tracking
Real-time tracking of opens, clicks, and replies for every email and follow-up. See exactly who engaged with your outreach and when.

### Multi-language Support
Available in English and French. Users can generate emails in either language.

## Pricing (GBP)

### Plan Comparison

| Feature | Weekly (9.99/wk) | Starter (25/mo) | Pro (35/mo) | Max (49/mo) |
|---|---|---|---|---|
| Billing period | Weekly | Monthly | Monthly | Monthly |
| Weekly emails | 100 | 100 | 250 | 500 |
| Enriched leads per week | 50 | 50 | 100 | 200 |
| Weekly credits | 250 | 250 | 500 | 2,500 |
| Email accounts | 2 | 2 | 2 | 2 |
| Document attachments | 4 | 4 | 4 | 4 |
| Company searches | Unlimited | Unlimited | Unlimited | Unlimited |
| Follow-up automation | Yes | Yes | Yes | Yes |
| LinkedIn enrichment | Yes | Yes | Yes | Yes |
| Email tracking | Yes | Yes | Yes | Yes |
| Advanced personalization | No | No | Yes | Yes |
| Priority sending | No | No | Yes | Yes |
| Custom templates | No | No | No | Yes |
| Priority support | No | No | No | Yes |

### Enterprise
499/seat/month. Custom lead limits, dedicated account manager, custom integrations, SSO, priority support, and team analytics. Contact sales for details.

### All Plans Include
Unlimited company searches, automatic follow-ups, LinkedIn enrichment, and email tracking. Free onboarding demo with real results before choosing a plan. No commitment, cancel anytime in 1 click.

## Use Cases
- Finding and contacting hiring managers for summer internships
- Cold emailing Partners, Directors, and Managers at target companies
- Networking via coffee chat outreach
- Applying for off-cycle internships and apprenticeships
- Graduate role applications at scale
- Automating your entire cold outreach programme to connect with professionals in your industry at scale
- Building a strong professional network within days or weeks rather than months
- Reaching out with deeply personalized emails that reference a recipient's actual interests, career moves, and social media activity

## Target Audience
Students, recent graduates, early-career professionals, and working professionals looking to grow their network. Whali serves anyone seeking internships, apprenticeships, entry-level positions, or looking to connect with professionals at scale across industries including finance, consulting, tech, marketing, biotech, private equity, venture capital, and more.

## Frequently Asked Questions

### How does Whali personalize each email?
Whali goes far beyond basic company data. For every lead, it builds a comprehensive individual profile by analyzing their education history, full career trajectory, recent social media posts, and the content they interact with. This is combined with detailed company research and industry analysis. The result is a deep personalization report that enables emails with hooks so specific they read like a mutual connection wrote them, not a tool.

### Why do Whali emails get more replies?
Every email is AI-personalized using the recipient's LinkedIn activity, career history, and company news, so it reads like a hand-written message rather than a template. Automatic follow-ups boost replies by an additional 34% on average, which is why follow-ups are a core part of the platform. Real-time tracking lets you see who opened, clicked, and replied.

### What types of outreach can I use Whali for?
Whali supports coffee chats, summer internships, off-cycle internships, apprenticeships, graduate roles, and professional networking. You choose your outreach intent and the AI adapts the tone and content of every email to match. You can also filter companies by hiring activity to find those actively recruiting.

### What companies and contacts can I find?
Whali searches over 275 million professional profiles across 25+ countries, covering every sector: finance, consulting, marketing, tech, industry, luxury, audit, biotech, private equity, venture capital, and more. You can filter by industry, company size, location, revenue, latest funding round, headcount growth, and number of open positions.

### How is Whali different from other cold email tools?
Most cold email tools personalize using basic company information like name, title, and company size. Whali enriches at the individual level, researching each contact's education, career path, social media activity, and interests to build a complete profile. Combined with automated follow-up sequences and access to over 275 million professional profiles, Whali delivers the deepest personalization and highest response rates in the market.

### How much does Whali cost?
Whali offers four self-serve plans: Weekly at 9.99 per week (100 emails/week, 50 enriched leads/week, cancel any week), Starter at 25 per month (100 emails/week, 50 enriched leads/week), Pro at 35 per month (250 emails/week, 100 enriched leads/week), and Max at 49 per month (500 emails/week, 200 enriched leads/week). All plans include unlimited company searches, automatic follow-ups, LinkedIn enrichment, and email tracking. Enterprise is available at 499/seat/month with custom limits and dedicated support.

### How quickly can I start sending emails?
You can go from sign-up to sending your first personalized emails within minutes. Upload your CV, search for companies and contacts, and Whali generates ready-to-send emails immediately. Connect your Gmail or Outlook account via secure OAuth and start reaching out the same day.

### Can I try Whali before subscribing?
The onboarding demo lets you upload your CV, browse real companies, and preview AI-generated emails with real results. You see exactly what Whali can do for you before choosing a plan.

### Is it safe and legal to contact people through Whali?
Every email is a spontaneous application sent from your own address. You connect your Gmail or Outlook via secure OAuth, and Whali never sees your password or reads your inbox. You review and approve every email before it goes out. Built-in sending limits and staggered delivery protect your reputation, and Whali is fully UK GDPR compliant.

### Can I change or cancel my plan anytime?
There is no commitment and you can cancel in 1 click from your account. Your subscription runs until the end of your current billing period. Upgrades take effect immediately. You can also export your data or delete your account at any time.

## Documentation
Product documentation at https://whali.com/docs: written guides plus short video tutorials for every part of the product, publicly readable with no signup. Every docs page also serves a plain-markdown twin at the same URL with .md appended (for example https://whali.com/docs/getting-started.md), which is the preferred format for machine consumption.

Guides: Set up Whali in 10 minutes (/docs/getting-started), Dashboard (/docs/dashboard), Connect (/docs/lead-generation), My Leads (/docs/my-leads), Inbox (/docs/inbox), Sending and scheduling (/docs/sending-and-scheduling), Automatic follow-ups (/docs/follow-ups), Import company lists (/docs/import-company-lists), About you profile (/docs/about-you), Email style (/docs/email-style), Job board (/docs/job-board), Connect your email (/docs/connect-your-email), Credits and billing (/docs/credits-and-billing).

## Free Resources

### The Complete Cold Email Playbook
https://whali.com/blog/complete-cold-email-guide

A free, comprehensive guide to cold emailing for students and graduates. 15 chapters covering the full cold email workflow from finding decision-makers to landing interviews. Includes:
- How to find the right people to email (LinkedIn, Apollo, email verification tools)
- The 5-minute research framework for personalising each email
- Email structure, subject line formulas, and opening line patterns
- 10+ copy-paste email templates (finance, consulting, tech, follow-ups, thank-you)
- Before/after email comparison showing the impact of personalisation
- Follow-up strategy with timing and cadence data
- What to do when they say yes (15-minute call prep guide)
- Common mistakes, scaling advice, and tracking benchmarks
- 10-question FAQ covering legality, timing, and best practices

No signup required. No paywall. Downloadable as PDF.

### Cold Email for Students 2026: Data Study
https://whali.com/blog/cold-email-data-study-students-2026

A primary-source study of 6,337 cold emails sent by students through Whali between November 2025 and May 2026. Authored by Viktor Smirnov (Co-founder & Head of Product) and Zack Price (Co-founder & Head of Growth and Strategy). The study covers:
- Open rate, click rate, and reply rate benchmarks
- Subject line length and pattern analysis
- Email body length impact on reply rate
- Day-of-week and hour-of-day open rate optimisation
- Follow-up sequence reply rate progression
- Recipient title distribution

Key findings:
- 74.7% open rate, 14.6% click rate
- Subjects under 30 chars: 83.7% open vs 70+ chars: 69.5%
- Subjects with numbers: 80.6% open rate
- Emails under 100 words: 11.9% reply rate (6x more than 200-300 word emails)
- Wednesday and Tuesday: highest weekday opens
- One follow-up lifts replies 60%+
- Directors and Managers receive 3x more outreach than Founders combined

The dataset is published with Dataset, FAQPage, BlogPosting, and Speakable structured data. Cited sources: NACE/University of Virginia cold networking research, Backlinko 12M-email outreach study, Instantly 16.5M-email benchmark, Saleshandy 100M-email dataset, Woodpecker 20M-email study.

### How to Cold Email for an Internship: 7-Step Pillar Guide
https://whali.com/blog/cold-email-internship-step-by-step

The canonical step-by-step playbook for student internship cold outreach. Tagged with HowTo schema (7 steps, 4-hour estimated total time, 3 supplies, 3 tools). Steps:
1. Identify your target companies
2. Find the right person to email
3. Research before you write
4. Write your cold email
5. Send at the right time
6. Follow up — this is where most people give up
7. Handle responses like a pro

### Whali for Students Landing Page
https://whali.com/students

Pillar landing page with EducationalAudience schema, links to all 5 industry summer-internship guides (Finance, Consulting, Tech, Marketing, Law), and a 6-question student-specific FAQ.

### Alternative Cold Email Tools Compared
https://whali.com/alternatives

Comparison pages explaining when Whali fits vs sales-team tools. Covers Mailshake, Lemlist, Apollo, Instantly, and Streak with feature-by-feature tables and FAQ.

## Founders
- Viktor Smirnov - Co-founder & Head of Product
- Zack Price - Co-founder & Head of Growth and Strategy

## Company
- Founded: 2025
- Headquarters: United Kingdom (167-169 Great Portland Street, 5th Floor, London, W1W 5PF)
- Company Number: 17083995
- LinkedIn: https://www.linkedin.com/company/whali-co-uk
- Instagram: https://www.instagram.com/whali.co.uk
- TikTok: https://www.tiktok.com/@whali.co.uk